Search Engine Optimisation

Search engine optimisation, SEO, involves the optimisation of a website to improve its ranking in the major search engines. Done correctly search engine optimisation can put your site at the top of the rankings for the major search engines and can help drive quality customers to your site.

In simple terms, search engine optimisation involves 3 major steps:-

• Identification of keywords or phrases to best suit a product or service
• Optimisation of web site content and code based on the selected keywords, on-page characteristics
• Development of a linking strategy, off-page characteristics

Through research into the data supplied by search engines, competitor analysis, and our experience in marketing and the internet, Evolvemaster can help identify the keywords or phrases to suit your site.

With your keywords identified, the next step involves optimising content and the HTML code. This involves ensuring that keywords are used to the correct keyword density, priority and proximity on the page to increase the relevance of the site content in relation to the keywords. This involves a careful balance so as not to overuse keywords to the extent that a search engine will view your site as an attempt to spam the search engine. Spam in this instance, loosely means trying to trick the search engine by over-using keywords. If a site is seen to be trying to spam a search engine, the search could either penalise the site in terms of its rank, or worses still remove the site from its register.

Evolvemaster has both the resources and experience to optimise a website's on-page characteristics, while we also have the editorial skills to ensure that content is not only readable by search engines but also readable and relevant to us humans

As mentioned above, search engine optimisation and improved ranking is not just about optimising on-page characteristics but also the development of off-page characteristics as well. Search engines will give your site a better rating when other sites link to yours. This is known as "back linking" and search engines see this type of linkage as a kind of referral scheme and when used in tandem with quality "link anchor" text, is a very powerful way to boost your rating. Development of an effective link strategy is becoming more important by the day as search engines strive to provide surfers with quality sites relevant to their search criteria. There are numerous methods for developing back linkage, and not all of these are viable, indeed some are frowned upon by search engines. Evolvemaster has the experience to develop a strategy to suit your site and keywords.

Contact Us for more on search engine optimisation and what Evolvemaster can do for you.

Success for you is also success for us.