Drinks giant DIAGEO, runs a number of new business ventures to explore initiatives around the creative use of technology. One such venture was to start a small mobile marketing agency to deliver targeted messages to select groups of customers.
Evolvemaster was brought in to architect the company's technical platform and web-based campaign management system. Our team developed an application used interrogate subscriber databases according to a profile determined by the marketer. The application was extended to further allow the development and execution of a mobile marketing campaign (SMS and MMS) to the profiled list.
Following the successful delivery of the campaign management system, Evolvemaster engagement was extended to include the interim management of the in-house technical team. This included the development of the company's technical strategy and the management of its implementation
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